Beyond the Bot: How Blockchain is Salvaging the $24 Billion Influencer Economy
The "Hidden Tax" on Digital Growth
The influencer marketing industry has transitioned from a niche experimental ...
The Click Fraud Watchdog Blog
Investigations, Insights & Industry Analysis
Why Your 95% Accurate Fraud Detection is Still Failing You: The Case for Explainable AI (XAI)
Introduction: The Relatable Crisis of the "Black Box"
As a Senior Ad-Tech Strategist, I frequently witness a recurring ...
The Ad Fraud Efficiency Trap: When Stricter Detection Backfires
The digital marketing landscape is currently confronting a systemic financial crisis that threatens the very foundation of programmatic ...
