Last updated: February 2026
Fraud Blocker Review 2026: The Bootstrapped Underdog Built by Marketers, Not VCs
Fraud Blocker was built from frustration, not funding rounds — transparent pricing, flat fees, and a focus on what mid-market advertisers can actually afford. We tested it and compared it to 21 other tools. Here is what we found.
Score Breakdown
Strengths
- Most transparent pricing in the SMB tier — flat monthly fees based on click volume, published publicly, no sales calls required
- Genuine ease of setup — minutes to deploy, works on any website builder, minimal technical expertise needed
- Strong G2 recognition — 20 awards Fall 2024, 18 awards Fall 2025 including "Leader," "Best Results," and "Easiest to Do Business With"
- Highly customizable detection rules — per-website thresholds, geographic blocking, device restrictions, click frequency limits
- Conversion tag that protects real customers from accidental blocking — a practical false-positive safeguard
- Click-based pricing model that creates cost predictability for agencies and advertisers in high-CPC verticals
- Email verification feature that extends protection beyond clicks to lead quality
- Zapier integration connecting to 5,000+ apps for workflow automation
- Bootstrapped and independent — no VC-driven feature bloat or enterprise-first prioritization
- No contracts, cancel anytime, 7-day free trial with no credit card required
Weaknesses
- Small team creates documented support bottlenecks — cancelled meetings, delayed responses, emails caught in spam folders
- Critical report of the click threshold not blocking repeat clickers — raises reliability questions
- Detection engine relies on scoring and pattern matching rather than deep behavioral AI
- Meta Ads integration has experienced technical issues ("Failed to Fetch" errors); less mature than Google Ads
- No native Microsoft/Bing Ads, LinkedIn, TikTok, or Pinterest integration
- No Performance Max-specific protection module, affiliate fraud detection, or mobile app install protection
- English-only language support
- Near-real-time blocking rather than true real-time — some fraud clicks may still be charged before the block activates
About Fraud Blocker
Fraud Blocker is the click fraud prevention tool that was built from frustration rather than funding rounds. CEO Mike Schrobo spent more than twenty years managing multi-million-dollar digital campaigns — at the Los Angeles Times, ViSalus, Health Network Group, Bitcoin IRA — and watched the same problem repeat everywhere: fake leads, vengeful competitor clicks, and bot engagement slipping past every standard safety net. Worse, he realized the ad networks had a structural conflict of interest. Every fake click contributed to their bottom line.
So he built the tool he wished he had.
Founded in 2019 in Los Angeles and launched in beta in spring 2021, Fraud Blocker is a bootstrapped, unfunded company. No Series A deck. No VC board seats. No pressure to chase enterprise contracts at the expense of small-business users. The team is small — co-founders Mike Schrobo and Brandon Tome, both career performance marketers, plus a lean supporting crew. That scrappiness shows in the product: transparent pricing, straightforward setup, flat monthly fees based on click volume, and a consistent focus on being the tool that mid-market advertisers can actually afford.
Today Fraud Blocker protects over 4,500 websites and analyzes 60 million IP addresses per month. The company has received 20 G2 awards in Fall 2024 (including "Best Results," "Momentum Leader," and "Best Est. ROI" among 58 click fraud companies) and 18 G2 awards for Fall 2025 including category "Leader." On AppSumo, it carries a 4.3 rating across 75 reviews. On G2 proper, it holds a 4.3/5 and is consistently rated "Easiest to Do Business With."
None of that makes it the most sophisticated detection engine in this comparison. But it may be the most honest value proposition.
Who Is Fraud Blocker Built For?
Fraud Blocker was built by marketers for marketers. The company says this explicitly, and the product reflects it. The target user is a performance marketer, agency media buyer, or small business owner who manages Google Ads campaigns and wants to stop bleeding budget to bots and competitors without hiring a fraud analyst or navigating enterprise procurement.
The sweet spot is advertisers spending between $2,000 and $75,000 per month on Google Ads who need real protection but cannot justify the cost or complexity of tools like CHEQ or Lunio. The Starter plan at $69 per month covers 5,000 ad clicks — enough for most SMBs running focused campaigns. Agencies managing multiple client accounts can scale to Pro and Enterprise tiers without per-account pricing surprises.
Fraud Blocker also works across website builders including WordPress, Elementor, Shopify, and WIX, making it accessible to e-commerce operators who are running Google Ads but do not have dedicated dev teams. The platform integrates with Google Ads and Meta Ads natively, with Zapier connectivity extending reach to over 5,000 additional apps.
A recent addition — email verification — addresses a pain point beyond click fraud. Fake lead submissions that contaminate CRM data and waste sales team time. This positions Fraud Blocker as a broader ad quality tool rather than a single-function click blocker.
How Fraud Blocker Detects Invalid Traffic: The Technical Engine
Fraud Blocker's detection approach is scoring-based. Rather than a simple binary block/allow decision, the system assigns a proprietary fraud score to each visitor based on multiple behavioral and technical signals. Traffic is monitored 24/7, and the fraud score updates in real time as new data accumulates.
The detection stack includes device fingerprinting, IP reputation monitoring, VPN and proxy detection, accidental click prevention, click frequency analysis, and geographic signal analysis. The system identifies six primary fraud categories: bot traffic (including malware-injected background clicking), click farms (human operators using techniques to appear as diverse users), competitor clicks, malicious publisher behavior (ad stacking, hidden iframes), accidental clicks (particularly on mobile), and vengeful customer clicks.
When a visitor exceeds the fraud threshold, their IP address is automatically pushed to the Google Ads exclusion list via API integration. This happens in near real-time — not instantly, but fast enough to prevent significant budget drain from sustained attacks.
Users can customize detection rules extensively. Click frequency thresholds (how many clicks before blocking), geographic restrictions, device type rules, and individual detection sensitivity levels can all be adjusted per website. This granularity is valuable for agencies managing diverse client campaigns where fraud patterns differ by industry and geography.
The conversion tag is a smart inclusion. When placed on conversion pages, it ensures that visitors who actually converted — your real customers — are never accidentally blocked, even if their behavior triggered preliminary fraud signals earlier in the session. This is a practical safeguard against false positives that some competitors overlook.
However, an important distinction: Fraud Blocker's detection relies on scoring-based rules and pattern matching rather than the deep behavioral AI that tools like ClickPatrol (800+ data points per click) or CHEQ (6 trillion signals daily) deploy. The company uses machine learning algorithms, but the depth of behavioral modeling is less advanced than the market leaders. For most SMB use cases, this is sufficient. For advertisers in high-CPC verticals facing sophisticated bot networks, the difference could matter.
The company recently published benchmark data from 85,000 Google Ads accounts — a significant dataset that provides advertisers with invalid click rate comparisons by industry. This kind of transparency around detection effectiveness is welcome in a market where most vendors hide behind vague claims.
Features and Platform Coverage
Fraud Blocker's feature set is organized around practical fraud prevention rather than platform breadth.
Automated IP Blocking
Malicious IPs detected by the fraud scoring engine are automatically added to Google Ads exclusion lists via API. The system respects Google's 500-IP exclusion limit by cycling through addresses — keeping the most relevant and dangerous IPs at the top while rotating out less threatening ones. This is an important detail that less sophisticated tools handle poorly.
Fraud Scoring Dashboard
Provides a real-time fraud score for your advertising traffic along with individual scores for each visitor IP. The dashboard shows which fraud types are impacting your score, giving you diagnostic clarity rather than just a blocking count. One-click report generation exports IP addresses with their status, fraud type classification, blocked reason, and source identification.
Customizable Detection Rules
Allow adjustment of click frequency thresholds, device type restrictions, geographic blocking, and sensitivity levels. Different detection limits can be set for each website in your account — essential for agencies managing portfolios with varying risk profiles.
Email Verification
A newer feature that validates email addresses submitted through forms, blocking spam submissions that contaminate CRM data. The verification limits scale with plan tier (100 verifications on the $89 Pro plan up to 30,000 on the top Enterprise plan).
Team Management
Provides access controls for colleagues and clients with role-based permissions. This is a genuinely useful agency feature — give clients view-only access to their fraud reports while keeping detection settings locked down.
Real-Time Email Alerts, One-Click Unblocking, Zapier
Real-time email alerts notify you when suspicious activity is detected. One-click unblocking allows immediate reversal of any blocked IP. Zapier integration connects Fraud Blocker to over 5,000 apps, enabling automated workflows like pushing fraud alerts to Slack, logging blocked IPs to spreadsheets, or triggering notifications in project management tools.
Platform coverage
Includes Google Ads (primary, with deepest integration) and Meta/Facebook Ads (with Instagram). The Meta integration is newer and has experienced some technical friction. Manual IP export is available for other ad networks — if a platform allows importing IP exclusion lists, you can extend Fraud Blocker's protection to it.
Notable omissions: no native Microsoft/Bing Ads integration, no LinkedIn or TikTok coverage, no Performance Max-specific protection module, no affiliate fraud detection, and no mobile app install protection. Compared to TrafficGuard's four-category coverage or Lunio's cross-channel intelligence, Fraud Blocker's platform reach is narrower. The product is laser-focused on Google Ads with Meta as a secondary channel.
Setup, Dashboard, and Daily Operations
Setup is fast and nearly effortless. Sign in with Google or Facebook, Fraud Blocker displays your active ad accounts, connect the ones you want protected, add the tracking pixel to your website, and the system begins monitoring immediately. Multiple reviewers across platforms confirm that integration takes minutes.
For agencies using Google Ads MCC (Manager) accounts, the process is smooth with clear separation between sub-accounts. One AppSumo reviewer described rolling over all accounts from an MCC with no issues and clean segregation.
The dashboard is clean and functional without being overwhelming. The primary view shows your fraud score, blocked IP count, savings estimate, and traffic breakdown by fraud type. Detailed reports provide per-visitor data including device operating system, country of origin, click IDs, browser information, and more. The reporting is strong enough that multiple reviewers describe it as one of the platform's best features.
One reviewer described saving $200 in a single week on $4,000 in Google Ads spend — a 5% recovery rate that is consistent with industry averages for invalid traffic. Another agency reviewer reported saving clients thousands of dollars in the first few months, with the real-time fraud detection catching suspicious clicks that would have otherwise slipped through.
The daily operational model is genuinely "set and forget" for most users. Once detection rules are configured and the pixel is placed, Fraud Blocker runs autonomously, updating exclusion lists and fraud scores without manual intervention. This is a significant advantage for small teams and solo operators who cannot afford to dedicate time to daily fraud monitoring.
The software works on any website builder — WordPress, Elementor, Shopify, WIX, Magento, and custom sites. No developer required for basic setup, though enterprise configurations may benefit from technical input.
Pricing: What Fraud Blocker Costs in 2026
Fraud Blocker's pricing is click-based, transparent, and published. No sales calls required. No percentage-of-spend calculations.
| Plan | Ad Clicks | Domains | Monthly Cost | Email Verifications |
|---|---|---|---|---|
| Starter | 5,000 | 1 | $69 | N/A |
| Pro | 10,000 | 5 | $89 | 100 |
| Pro | 25,000 | 50 | $109 | 250 |
| Pro | 50,000 | 50 | $159 | 500 |
| Pro | 75,000 | 50 | $199 | 750 |
| Pro | 100,000 | 50 | $239 | 1,000 |
| Enterprise | 250,000 | Unlimited | $469 | 2,500 |
| Enterprise | 500,000 | Unlimited | $799 | 5,000 |
| Enterprise | 1,000,000 | Unlimited | $1,059 | 10,000 |
| Enterprise | 2,000,000 | Unlimited | $1,699 | 20,000 |
| Enterprise | 3,000,000 | Unlimited | $2,399 | 30,000 |
A 12% discount is available for quarterly billing, and a 20% discount for annual plans. Enterprise rates beyond 3 million clicks are available on request.
A 7-day free trial is included with all plans. No contracts. Cancel anytime.
The pricing model is elegant for its transparency. Unlike TrafficGuard's 2%-of-spend model (which scales with your budget) or Lunio's opaque contact-sales approach, Fraud Blocker tells you exactly what you pay before you sign up. For a small business with 5,000 monthly ad clicks, $69 per month is competitive with every tool in this comparison. Even the $89 Pro plan covering 10,000 clicks across 5 domains undercuts ClickCease's comparable tier.
The AppSumo lifetime deal strategy is worth mentioning. Fraud Blocker has been one of AppSumo's top-selling products, offering lifetime access at a steep discount. This aggressive acquisition strategy brings volume and review feedback but also introduces users with high expectations and limited patience for startup-stage support. The CEO confirmed that honoring these lifetime deals remains a priority.
For agencies, the click-based model creates predictability. You know your cost before the month starts, regardless of how much your clients spend. For advertisers in high-CPC verticals (legal, insurance, enterprise SaaS) where a single click can cost $50-100+, the flat fee provides enormous value relative to percentage-based alternatives.
What Users Actually Say: Verified Review Analysis
We analyzed verified reviews across G2, AppSumo, Capterra, GetApp, Software Advice, and SourceForge. Fraud Blocker's review profile is unique in this comparison because of its heavy AppSumo presence — 75 reviews there alone, many from lifetime deal purchasers who bring a different perspective than subscription customers.
What users love
- Value for money is the dominant theme across every review platform. The combination of flat pricing, transparent limits, and measurable savings earns consistent praise. One reviewer called it "a great piece of software at an incredible price." Another stated simply: "it saves my ad spend." An agency reviewer in France reported immediate client satisfaction after confirming suspected fraudulent clicks.
- Ease of setup earns strong marks. Multiple reviewers describe installation as quick and intuitive, with the Google OAuth integration making account connection seamless. Even users with minimal technical experience report successful deployment within minutes.
- Dashboard and reporting quality is a consistent positive. Reviewers appreciate the clarity of fraud type breakdowns, the per-IP scoring, and the one-click report generation. The ability to see exactly why an IP was blocked — not just that it was blocked — builds trust in the system's decisions.
- Customer support, when accessible, receives warm praise. Multiple reviewers describe hands-on, human support with patient assistance. One business owner specifically praised the 1-on-1 help he received when understanding his dashboard. The G2 "Easiest to Do Business With" award reflects a genuine cultural commitment to accessibility.
- Customization is valued by power users. The ability to adjust detection rules per website, set different thresholds by campaign type, and fine-tune geographic blocking gives agencies the control they need without overwhelming casual users.
What users criticize
- Support responsiveness is the most consistent complaint, and it is clearly a function of team size. Multiple AppSumo reviewers describe delayed responses, cancelled video meetings, and emails landing in spam folders. One agency user paying for a Tier 5 license expressed frustration at 48-hour response times for a critical click threshold issue. Another reviewer described scheduling two video meetings that were both cancelled without explanation.
- The CEO acknowledged this directly in AppSumo responses, noting that volume spikes (particularly during deal periods) created backlogs. The company is building a ticketing system and AI chatbot to scale support. But for an advertiser spending $100+ per click in competitive verticals, a 48-hour response time on a blocking failure is not acceptable.
- A critical technical issue was reported by one agency user: the click fraud threshold was not functioning correctly. The reviewer configured the system to allow only one click per device per period, but discovered that users clicking multiple times were not being blocked. The threshold was effectively non-functional. Fraud Blocker's response indicated the emails about this issue went to spam. Whether this was a platform-wide bug or an account-specific configuration issue is unclear, but for a tool whose core purpose is blocking repeated clicks, a non-functional threshold is a serious concern.
- The Meta Ads integration has experienced technical issues. The CEO acknowledged "Failed to Fetch" errors when connecting Meta accounts. The Google Ads integration is mature and reliable; the Meta integration is still maturing.
- Some reviewers noted that the free trial does not demonstrate the full blocking capability — you can see detection but cannot fully evaluate prevention without committing to a paid plan.
- Reporting accuracy was flagged by some AppSumo users, though this criticism appeared in a minority of reviews and may relate to the AppSumo lifetime tier limitations rather than the subscription product.
How Fraud Blocker Compares to the Competition
Against ClickPatrol — ClickPatrol has superior detection depth (800+ data points, four-module protection, 99.97% bot detection) and stronger review sentiment (4.9/5 on G2 vs. 4.3/5). ClickPatrol also covers forms, audiences, and analytics data integrity. Fraud Blocker is cheaper at the Starter tier ($69 vs. €59) but offers less sophisticated detection. For advertisers who want best-in-class protection and are willing to pay for it, ClickPatrol wins. For budget-conscious SMBs who want solid protection at a lower price point, Fraud Blocker delivers.
Against ClickCease — Both target the SMB-to-mid-market segment. ClickCease has session recordings, AdSpy competitor intelligence, and 14,000+ customers — a much larger install base. Fraud Blocker has more transparent pricing (flat click-based vs. tiered subscription), more customizable detection rules, and significantly better G2 awards trajectory. ClickCease starts at $63/month (annual billing required for best rate); Fraud Blocker starts at $69 with no commitment. The key trade-off: ClickCease has more features; Fraud Blocker has more pricing clarity.
Against TrafficGuard — TrafficGuard offers a free tier (up to $2,500 ad spend), four-category protection (PPC, P-Max, affiliate, mobile), and click-level transparency reports for Google Ads refunds. Fraud Blocker cannot match TrafficGuard's channel breadth or forensic reporting depth. However, Fraud Blocker's flat pricing is more predictable than TrafficGuard's 2% of ad spend, and Fraud Blocker's customizable detection rules offer more user control. For Google Ads-only advertisers who want maximum control at a fixed price, Fraud Blocker wins. For multi-channel advertisers, TrafficGuard is the better platform.
Against CHEQ — Different weight classes entirely. CHEQ's enterprise platform operates across the full go-to-market stack with 6 trillion daily signals. Fraud Blocker is a focused PPC protection tool for SMBs. Not a meaningful comparison for most buyers.
Against Lunio — Lunio has stronger cross-channel detection, superior industry research (the 2026 Global IVT Report), and deeper P-Max optimization. Fraud Blocker has dramatically more transparent pricing, no cancellation issues, and better support accessibility for small accounts. Lunio's $500K minimum ad spend requirement makes it inaccessible to Fraud Blocker's core audience. For SMBs, Fraud Blocker is the clear choice. For enterprise advertisers, Lunio offers deeper intelligence.
Privacy, Compliance, and Integrations
Fraud Blocker tracks visitor behavior using IP addresses, device fingerprints, cookies, browser fingerprints, page visit duration, and device activity (keyboard, mouse, touch, scrolling). The data collection is limited to fraud detection signals rather than personal identification data.
The platform integrates natively with Google Ads (via API for automated IP exclusion), Meta/Facebook Ads, Instagram Ads, and Zapier. The Zapier connection is particularly valuable for extending workflow automation to CRM systems, notification tools, and reporting dashboards. Manual IP export is available for any ad platform that accepts exclusion lists.
The software works on WordPress, Shopify, WIX, Magento, WooCommerce, Elementor, BigCommerce, and custom-built sites. The tracking pixel implementation is standard JavaScript — no special server-side requirements.
For agencies, the team management features with role-based permissions and per-client domain separation provide the operational structure needed to manage multiple accounts professionally.
The Strengths
Fraud Blocker's strongest attributes, distilled:
- Most transparent pricing in the SMB tier — flat monthly fees based on click volume, published publicly, no sales calls required.
- Genuine ease of setup — minutes to deploy, works on any website builder, minimal technical expertise needed.
- Strong G2 recognition — 20 awards Fall 2024, 18 awards Fall 2025 including "Leader," "Best Results," and "Easiest to Do Business With."
- Highly customizable detection rules — per-website thresholds, geographic blocking, device restrictions, click frequency limits.
- Conversion tag that protects real customers from accidental blocking — a practical false-positive safeguard.
- Click-based pricing model that creates cost predictability for agencies and advertisers in high-CPC verticals.
- Email verification feature that extends protection beyond clicks to lead quality.
- Zapier integration connecting to 5,000+ apps for workflow automation.
- Built by career performance marketers who understand the daily reality of managing ad budgets.
- Bootstrapped and independent — no VC-driven feature bloat or enterprise-first prioritization.
- The 85,000-account benchmark report providing industry-level invalid click rate data.
- No contracts, cancel anytime, 7-day free trial with no credit card required.
The Weaknesses
Fraud Blocker has clear limitations that buyers should evaluate:
- Small team creates documented support bottlenecks — cancelled meetings, delayed responses, emails caught in spam folders.
- A critical report of the click threshold not blocking repeat clickers — the core function of the tool — raises reliability questions.
- Detection engine relies on scoring and pattern matching rather than deep behavioral AI, making it less effective against sophisticated bot networks than premium competitors.
- Meta Ads integration has experienced technical issues ("Failed to Fetch" errors) and is less mature than the Google Ads integration.
- No native Microsoft/Bing Ads, LinkedIn, TikTok, or Pinterest integration.
- No Performance Max-specific protection module. No affiliate fraud detection or mobile app install protection.
- English-only language support.
- Unfunded company with 1-10 employees — raises long-term sustainability questions, particularly for lifetime deal customers.
- Near-real-time blocking rather than true real-time — the slight delay means some fraud clicks may still be charged before the block activates.
- Lower review volume and ratings on traditional enterprise platforms (Capterra, GetApp) compared to ClickCease or ClickPatrol.
The Verdict: Should You Use Fraud Blocker?
Fraud Blocker is the right tool for the right user at the right price. It is not the most powerful detection engine, the broadest platform coverage, or the deepest analytics suite. What it is: an honest, affordable, easy-to-use click fraud prevention tool built by people who actually managed ad budgets and experienced the problem firsthand.
The pricing transparency alone sets it apart. In a market where competitors require sales calls, custom quotes, and annual commitments, Fraud Blocker publishes every plan, every price, and every limit on its website. The flat click-based model means you know your cost before you sign up, regardless of ad spend fluctuations.
It is the right choice for small businesses spending $2,000-$50,000 per month on Google Ads who need solid protection without enterprise complexity. For agencies managing multiple client accounts who want predictable per-click pricing and team management features. For e-commerce operators on Shopify, WordPress, or WIX who need plug-and-play setup. For budget-conscious marketers who cannot justify $200+ per month for premium tools but cannot afford to ignore click fraud either.
It is not the right choice if you face sophisticated bot attacks in high-CPC verticals and need the deepest possible detection — ClickPatrol or CHEQ will serve you better. If you run multi-channel campaigns across Google, Meta, LinkedIn, TikTok, and affiliate programs — TrafficGuard or Lunio are better suited. If support response time is critical to your operations — Fraud Blocker's small team cannot guarantee enterprise-grade SLAs. If you need Performance Max-specific optimization or cross-channel signal intelligence — the product does not have these capabilities.
Start with the 7-day free trial and compare your fraud score against Fraud Blocker's 85,000-account benchmark data. If you are losing more than $69 per month to invalid clicks — and statistically, you almost certainly are — the math speaks for itself.
| Category | Score |
|---|---|
| Detection Accuracy | 7.5 / 10 |
| Ease of Setup | 9.5 / 10 |
| Dashboard & UX | 8.0 / 10 |
| Value for Money | 9.5 / 10 |
| Support Quality | 6.5 / 10 |
| Reporting & Exports | 8.0 / 10 |
| Platform Coverage | 6.5 / 10 |
Start a 7-day free trial at fraudblocker.com — no credit card, no contract, cancel anytime.
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This review was independently researched and written for ClickFraudTool.com. Fraud Blocker did not sponsor, review, or approve this content prior to publication. All feature, pricing, review, and company data is current as of February 2026.